The Specialists Campaign (Fuze)
The objective of this campaign was to establish awareness of the Fuze product suite, re-energize the existing brand and create a visual story that stands out in the crowded UCaaS and CcaaS marketplace. This was done by creating a set of Enterprise Specialists characters to showcase the Fuze platform. This campaign was very successful, while only running for a few months due to Fuze being acquired by 8x8 in late 2021.
Digital ads: Animated campaign and landing page that ran for 3 months before Fuze was acquired by 8x8. The campaign had over 600 thousand impressions and the click thru rate exceeded benchmark by over 150%.
Digital ads and landing page were animated using After Effects and Photoshop. Trade show and comic book designs were created for use in 2022.
